Domo hotel boutique
Nosara, Costa Rica
Scope Of Work
Creative Direction & Strategy, Content Creation & Social Media Management
Objective
To elevate Domo Boutique Hotel’s digital presence through cohesive storytelling, visual content, and strategic marketing to capture the essence of the Domo experience: luxurious, grounded, and intimately connected to nature and community.
aesthetic
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aesthetic *
At Domo, effortless luxury meets natural beauty, seduction, and artistic expression. A seamless blend of organic textures, modern design, and tropical serenity, our space is made for elevated, aspirational content and yes, hot girl moments. Think confidence, sensuality, effortless elegance.
We’re creating a visual narrative that’s editorial, immersive, and emotionally resonant with a mix of high-end travel, slow living, and raw storytelling.
social media
Renegade Collective leads the full social media strategy, content creation, and management for Domo Boutique Hotel. Our focus is on building brand awareness, growing community engagement, and visually communicating the unique Domo experience across Instagram.
Renegade produces and directs original photo and video content on-site, writes all captions with brand voice alignment, handles posting, and manages community interaction through comments and DMs. We also identify key opportunities for storytelling, trending formats, and influencer collaboration.
Importantly, all growth and engagement have been achieved organically. There has been no paid advertising or boosted posts—every metric has been driven through strategy, storytelling, and high-quality creative alone.
We’ve laid a strong foundation for continued brand presence and audience growth, and with future ad spend or partnerships, we see significant opportunity to scale Domo’s reach even further.
CREATIVE DIRECTION
The creative direction for Domo was rooted in one central intention: to visually and emotionally translate the feeling of being at Domo. That meant capturing more than just a beautiful space. We set out to express a state of being: sexy yet grounded, calm, elevated, and quietly luxurious.
Through deep observation and we immersed ourselves in the architecture, textures, lighting, and overall energy of the space. From there, we shaped a visual narrative that aligned with Domo’s essence:
Effortlessly elegantce, refined yet relaxed, earthy & etheral and cinematic & storytelling driven.
We directed photo and video shoots that told the story of Domo through light, mood, and movement.
Emphasis was placed on:
• Natural light and golden hour moments
• Organic materials and earthy color palettes
• Negative space and visual stillness
• Sensory details: the curve of a ceramic mug, the texture of linen, the shadows cast by palm leaves
